Blog

News from the AI visibility trenches.

Industry analysis, opinion, and practical research from people building the visibility-search tools.

Industry

Common Crawl's 2026 indices - what's changed and why it matters

Common Crawl now publishes monthly indices with substantially expanded depth. Here's what's in them and what it means for site owners.

Aaron Webster2026-05-01
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GPTBot vs ClaudeBot - what the difference actually means for your site

Both bots crawl your site. They do different things with what they find. Here's the practical difference between blocking one, blocking both, or allowing all.

Priya Iyer2026-04-22
How-to

Adding schema.org to a WordPress site without a plugin

You don't need Yoast Premium or RankMath Pro to get good schema. Here's how to add the four essential types using only your theme's functions.php.

Jasmine Holloway2026-04-15
Troubleshooting

When ChatGPT can't find your site - the 5 most likely reasons

You've asked ChatGPT about your business and it says "I don't have information about that." Here's what's actually going on.

Aaron Webster2026-04-08
Strategy

Wikipedia and AI visibility - why a stub page is gold dust

Wikipedia is over-represented in AI training data. Even a short, well-cited stub on your business can dramatically improve AI visibility.

Priya Iyer2026-03-28
Industry

Do paywalls kill AI visibility? Yes - but it's more nuanced than that

If your content sits behind a paywall, AI models can't read it. But there are ways to be both paid AND visible.

Jasmine Holloway2026-03-15
How-to

The quarterly AI visibility checklist

Twelve checks to run every quarter to keep your AI visibility healthy.

Aaron Webster2026-02-20
Industry

Five AI visibility myths and what's actually true

Bad advice spreads fast in this space. Here are the five most common AI visibility myths and the real story.

Priya Iyer2026-02-05
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